Yesterday I stopped into the Columbia Archives office and Barbara Kellner showed me a book that the Archives had published on the street naming in Columbia. From that book I learned that the job of coming up with street names in 1963 landed on the desk of Scott Ditch, director of marketing for The Rouse Company. Rouse wanted street names that would identify Columbia as being a new or different community. Street naming had to be novel. It was a great “branding” technique for the new town. Ditch came up with the novel idea of using works of literature for names because the Post Office would not approve a street name already used in the County or in one of the counties that touched Howard County. That's one reason why so many new street names are two words. Ditch in turn looked to one of his research assistants, Evelyn Menzies who was a reader of literature and poems. Menzies suddenly had her ideal job of getting paid to read works of literature at the Enoch Pratt Library near her home in Roland Park. Many of the neighborhoods were named after the writer or poet from which the streets were named. That’s how we got Longfellow, Faulkner Ridge, Dickinson, Clemens Crossing, Hawthorne and Bryant Woods.
An article in the Columbia Patch by the first women to wear pants at the Rouse Company caught my eye. Check it out