"New condensed membership options may be the way of the future for the Columbia Association’s recreation and fitness facilities, according to Communications and Marketing Director Norma Heim. However, some senior residents are questioning whether the costs of such packages might be too high. As Columbia’s 50th birthday approaches, CA officials are considering new avenues for its membership packages to help the community make decisions on which facilities best fits its needs, while offering more amenities within each membership, Heim said.
Current options range from fitness facilities, such as the Columbia Athletic Club and Columbia Gym, to recreational experiences at the ice rink, tennis and racquet courts, golf clubs and swimming centers.
According to CA’s initial concept, the new packages would include six different memberships, divided into areas of interest, including fitness, recreation, swimming and golfing.
“The membership program and options currently in place have been static for many years, and the community’s demographic makeup and its needs have changed,” Heim said."
Just a suggestion but maybe readjusting the programs offered by CA to reflect the aging population maybe the needed change to remain financially solvent more than a new plan of membership options.